Types of DNA Technology - 1361 Words

DNA Technology: Biotechnology 1) Selective breeding a. 2) Genetic engineering – humans tinker with organisms genes a. Cloning –take haploid cel and replace with a diploid nucleus (comes from organism whos traits you want to duplicate. b. Recombinant DNA – DNA from 2 or more sources. Done by Euk cells during Meiosis. Always from same molecule. 3) Biologists first started doing recombinant DNA from a prok cell and combined it with another prok cell because it was easier. 4) DNA from a euk cell and combine it with DNA from a prok cell Features of bacteria that make them useful subjects for recombinant DNA technicians: 1) Short generation time. Divide fast 2) Easy uptake of DNA from environment (transport from environment)†¦show more content†¦V) Endometrium begins to thicken due to the estrogen VI) Tons of mucus in cervix makes ovulation mucus VII) Switch from slow to fast pulse rate. VIII) Formation of the corpus luteum from old follicle cells Estrous cycle – 1) Doesn’t occur in human females 2) Usually the only point where female is interested in mating. Complete hypothalamic inhibition in females: 1) Effects anterior pituitary gland by turning off LH and FSH 2) Leads to corpus luteum to die 3) No more estrogen + Progesterone a. Leads to closing Endometrium is thickening when GnRH formation is slowing down. Endometrium is dying when GnRH ceases to exist Increase of FSH creates more estrogen Chronic villi secrete the hormone HCG which is used to determine if you are pregnant or not. It is only present when a woman is pregnant. Fertility Drugs: Usually made of synthetic FSH Makes a woman ovulate more than 1 egg during ovulation Decreasing Chances of Pregnancy (Contraceptives) Abstinence (HAHAHA) Outercourse – no intercourse Pharmaceuticals The mini Pill – No estrogen only progestin. Makes the endometrium inhospitable. The combo pill Some of estrogen + lots of Progestin Creates complete hypothalamic inhibition Surgical procedures In males: Vasectomy – cut vas deferens In Females: Tubal ligation Liquid silicon inserted in fallopian tubes Tubes cut/cauterized Other Methods of Birth control: i) Patch – Transdermal ii) Ring – Nuva ring inserted inShow MoreRelatedTechnology And The Medical Field Advances875 Words   |  4 Pages Technology has been advancing throughout history. People life has changed. Most of the people now have longer lifespan than before. As technology advances, the medical field advances accordingly. With these advances, people can survive from deadly disease. For example, chickenpox was deadly before a vaccine was found. With modern medicine, many diseases became curable. However, DNA mutations diseases where it survive and passed through our DNA to many generation can be difficult to cure and trackedRead MoreThe And Viruses And Their Biological Function Essay1527 Words   |  7 Pagesacquisition of spacers, crRNA biogenesis, and interference. The infection by undocumented DNA starts the acquisition of viral DNA. Upon the detection of the invasion of bacteriophages, bacteria defend themselves in a timely fashion by inserting bits of viral DNA, the protospacer, into their chromosome at the end of CRISPR locus. To maintain the structure of CRISPR array, bacteria initiate the replication of a repetitive DNA sequence, the repeat. Next, crRNA biogenesis takes place in two stages. First, theRead MoreOrigin : Bacterial And Archaeal Adaptive Mechansim Essay1640 Words   |  7 Pagesinterference (Wright, Nuà ±ez, Doudna, 2016). The infection by undocumented DNA starts the acquisition of viral DNA. Upon the detection of the invasion of bacteriophages, bacteria defend themselves in a timely fashion by inserting bits of viral DNA, the protospacer, into their chromosome at the end of CRISPR locus (Wright, Nuà ±ez, Doudna, 2016). To maintain the structure of CRISPR array, bacteria initiate the replication of a repetitive DNA sequence, the repeat (Barrangou et al., 2007). Next, crRNA biogenesisRead MoreThe Crime Scene Of A Virginia Man999 Words   |  4 PagesWhen dealing with other types of evidence such as hairs and fibers, tool marks, video footage, or even a weapon used at a crime scene; it can be challenging connecting the evidence to the suspect or even coming up with a suspect. These forms of evidence have been allowed in court in many cases and have also convicted many innocent people. Years later, their cases have been re-opened with new DNA evidence and have set the innocent free. According to the Innocence Project, Randolf Arledge was accusedRead MoreTechnology And The Field Of Criminal Justice Essay1321 Words   |  6 PagesFor over a century the world has been making advances with technology in all areas of life, and the field of criminal justice has not been an exception to this technological advances. These advances in technology has taken the criminal justice field a long way from riding a horse bareback to driving armored cars. Thes e advances along with many others have almost completely changed how things are handled in all aspects of the law. Technology is the persistent application of information in the designRead MoreOrigin And Development Of Crispr Cas9 System Essay1620 Words   |  7 Pagesinterference (Wright, Nuà ±ez, Doudna, 2016). The infection by undocumented DNA starts the acquisition of viral DNA. Upon the detection of the invasion of bacteriophages, bacteria defend themselves in a timely fashion by inserting bits of viral DNA, the protospacer, into their chromosome at the end of CRISPR locus (Wright, Nuà ±ez, Doudna, 2016). To maintain the structure of CRISPR array, bacteria initiate the replication of a repetitive DNA sequence, the repeat (Barrangou et al., 2007). Next, crRNA biogenesisRead MoreDevelopmental History : The Crispr Technology Originates From The Bacterial Research933 Words   |  4 PagesHISTORY OF CRISPR-CAS9 The CRISPR technology originates from the bacterial research, and about one decade’s efforts have been devoted to study its underlying molecular mechanism. The developmental history of the CRISPR-Cas9 system has revealed that how basic biological research will drive the progress of biotechnologies and therapeutic methods. The story of this novel technique began in 1987 when Japanese researchers Nakata and his colleagues observed a series of 29nt DNA repeats interspaced by five 34ntRead MoreA Brief Look at DNA Profiling1366 Words   |  6 PagesDNA profiling has several advantages in helping solve crimes, however, there are still disadvantages to this technique. DNA profiling can be beneficial, as well as detrimental to the society we live in. DNA profiling has become the most widely used tool in the field of forensics because of the advantages it has to offer, although there are some drawbacks when it comes to utilizing this technique. DNA profiling has greatly enhanced law enforcement investigation by helping determine the suspect inRead MoreThe Use Of CRISPR Technology1183 Words   |  5 Pagesway to edit our DNA with the use of CRISPR technology. This technology allows scientists to change the DNA within our cells that could ultimately allow scientists to cure various genetic disease such as sick le cell anemia, Huntington’s disease and cystic fibrosis etc. The way this technology works is that the Cas9 protein seeks foreign DNA, and precisely cuts that DNA out and eventually degrades it. After the mutated DNA is removed from the double helix, the cells detect the broken DNA double helixRead MoreDna Editing System For A Type II Crispr System Mechanism1295 Words   |  6 PagesCRISPR/Cas9 DNA editing system is a prokaryotic immune system that becomes resistant to foreign genetics such as plasmids. CRISPR stands for Clustered Regularly-Interspaced Short Palindromic Repeats, which are prokaryotic DNA strands that have a short repetition base sequence. Cas9 is a nuclease enzyme that is used to cut into DNA strands that are associated with CRISPR type II. CRISPR/Cas9 system has several advantages when using this technology in the biological and biomedical sciences. It also

Leadership Essay - 3229 Words

Leadership Responsibilities CJM 307 Abstract Ethical leadership in today’s law enforcement agency is everybody’s responsibility. From line level officer to the chief each play an important part in assuring that police officers serve the communities they are in using ethical standards that are practiced everyday in every situation. Leadership Responsibilities Leadership is showing the way and helping or inducing others to pursue it. This entails envisioning a desirable future, promoting a clear purpose or mission, supportive values and intelligent strategies, and empowering and engaging all those concerned. (Cordner 2014). This quote from†¦show more content†¦Ã¯â€š § Was the first chief to use the lie detector in investigations (1921) ï‚ § Was one of the first to use fingerprints to identify suspects ï‚ § Vollmer hired one of the nation’s first African-American cops (1919) and the first female cop (1925) ï‚ § Suggested that the role of police is to prevent crime rather than just to solve it. To understand the criminal mind better, Vollmer visited the jail each morning to talk to prisoners and corresponded extensively with men he had put in prison. As I look at this list it amazes me that in the early 1900’s Vollmer was insistent on college education. This requirement on desire during the hiring process kind of went away for many years but not is resurfacing and the competition is so great in law enforcement that typically you will not get hired if you do not have a degree. It would have been great if many of Vollmer’s other ideas specifically the ones regarding ethical behavior would have been followed better throughout law enforcement’s history. So how can departments get back to the ethical behaviors that Vollmer instituted. The problem with ethic and morals is that everybody has their own sets depending on a variety of factors. Depending on culture, where you grew up and many other influences your set of ethics or what you truly think are the right things to do can be vastly different from others. When somebody enters into a law enforcement career they bring thing ethics and values and then a reShow MoreRelatedThe Leadership Of Leadership And Leadership842 Words   |  4 Pagesideals of leadership, I met with two respected and admired school leaders: the Assistant Principal/Dean of Curriculum, and the Athletic Director. I chose these two school leaders because I wanted to gain an understanding of leadership from two diverse perspectives. I am thankful for the opportunity to hear from two different types of leaders, who ultimately share a lot of the same visions for my school and for leadership in general. While both subjects shared a similar definition of leadership, theirRead MoreLeadership And Leadership Of Leadership1711 Words   |  7 Pages7. Facilitative Leadership Facilitative leadership is dependent on quantities and outcomes – not a skill, though it takes much skill to master. The efficiency of a group is directly related to the effectiveness of its process. If the group is high operational, the facilitative leader uses a light hand on the procedure. 8. Laissez-faire Leadership Laissez-faire leadership gives expert to workers. According to AZ central, sections or subordinates are acceptable to work as they choose with nominal.Read MoreLeadership : Leadership And Leadership1605 Words   |  7 PagesLeadership Examined There have been many great leaders down through history. Leaders that have influenced change throughout many aspects of society. Great leaders have great influence. The effectiveness of a leader is determined by his leadership style. With so many styles to choose from, and the fact that not one style fits all situations, becoming an effective leader is a challenging task. One reflective note is that it is important to cultivate good leadership skills. One must evaluate personalRead MoreLeadership : Leadership And Leadership1225 Words   |  5 Pages with their team. Leadership is â€Å"the behavior of an individual . . . directing the activities of a group toward a shared goal† (Hemphill Coons, (1957). p. 7). †¢ Leadership is â€Å"the influential increment over and above mechanical compliance with the routine directives of the organization† (Katz Kahn, (1978). p. 528). †¢ Leadership is â€Å"the process of influencing the activities of an organized group toward goal achievement† (Rauch Behling, (1984). p. 46). †¢ â€Å"Leadership is about articulatingRead MoreLeadership : Leadership And Leadership1476 Words   |  6 PagesLeadership Effectiveness There are many different approaches to leadership, which can be dependent upon the task at hand. Some leaders are authoritative, making all the decisions for group members and allowing no space for error or input. There are those who may opt to take the President Obama approach with a more democratic leadership role, inviting the ideas of others and encouraging open communication and staff participation. Then there are the servant leaders whom are largely respected and followedRead MoreLeadership And Leadership Theory Of Leadership1341 Words   |  6 PagesLeadership Application Jesus Cabral Brandman University The author of this paper has been in various leadership positions for over 20 years. Some positions held by the author have been team leader, Operations Manager, General Manager, and Director of Operations. The author has lead teams with various degrees of education and from many cultures. The leadership theories studied during OLCU 400 will assist this leader though experienced to become much more effective and focus on thoseRead MoreLeadership, Leadership And Leadership Development915 Words   |  4 Pagestake a leadership role in any activity. They are more valued by followers and have higher performing teams. (Cherry 2014) However, leaders are the ones that use their leadership skills to make a difference in this world, such as presidents, teachers, or even college graduates. 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Every followersRead MoreTransformational Leadership : Leadership And Leadership887 Words   |  4 PagesThe idea of leadership has transformed throughout the years to encompass varying aspects of leadership approaches, leadership types and the like. According to Summerfield (2014), C. F. Rauch and O. Behling, quote leadership as: Leadership is the process of influencing the activities of an organized group toward goal achievement. Given its broad definition, leadership is understood to have different meanings when applied to diverse situations. For example, there are different types of approaches toRead MoreOrganizational Leadership : Leadership And Leadership1568 Words   |  7 PagesConceptualizing Leadership Leadership is different in the eyes of each and every individual. What one person considers great leadership may be viewed by another as too demanding. Ultimately, time, place, situation, and people involved are considered some of the view variables for which type of leadership will be most effective. Through taking the Gallup Strengths Finder survey, I have been able to cement some of my top strengths and see how they come into play in my daily life. Learning about strengths

Leadership and Governance for Organizational - myassignmenthelp

Question: Discuss about theLeadership and Governance for Organizational Culture. Answer: Ways by which the Board of Governance will prevent unethical behavior in the CEO The challenges that a company faces in the present times for a lot of leadership of companies that has made a lot of management and boards decisions to stand out. Abraham Lincoln once said that nearly all men can in one way stand adversity; however, if you want to test a mans character he should be tested with power. This is a clear picture on what the CEO s position can bring out of a man. The CEO position should be the very important where every decision of the company can be exemplified through this position.. a vital position where transparency, accountability and integrity should be of most importance in the context of governance of a company(Schein Schein, n.d.). The image of the companys chief executive can run into deep and heated waters when media security fast picks up a story on compensation or any other crisis in a company that has been mishandled by the CEO and blown out of proportion. This is done in difficult times of the company and the current environment. The CEOs effectiveness and leadership qualities are shown in time of crisis like in this case. The best case examples for this are the BP case study that showed how media scrutiny and CEOs effectiveness can be affected and the second case is the Siemens Case of accountability and the limits that the Chief Executive has(Ybema, Yanow Sabelis, 2011). However, the board of governance can do a lot to prevent bad and unethical practices and behaviors that can be brought by the CEO. Every company requires good governance and corporate management. Regardless of how big or small company is, corporate governance is important in ensuring ethical and professional practices. Corporate governance measures and effective policy decisions should be every board of governance top agenda besides making strategic decisions. It is important for the board of governance to have the best corporate governance policies that are the reference point for dos and donts of the Chief Executive of the company. The other way in which the board of governance can prevent bad behavior is by ensuring that the CEO is well compensated. In many cases for example the Siemens case, accountability was the main issue. CEOs should be compensated well to ensure that they do not engage in fraudulent activities and bad behavior that may lead to a tarnish of the image of the company. The board determines the compensation in most cases of thee Chief executive, in many companies, they are paid the highest with some going to hundreds of millions annual compensation which includes salaries, bonuses and employees share benefit plans if any. This makes the CEO committed and loyal to the work that he has been given(Alvesson Sveningsson, 2016). There is no right level of compensation of compensation according to Fabiani but there is the appropriate level of compensation. The third point in board of governance decision to ensure that there is high integrity that enables sustainable yet long term performance of a company. Ensuring integrity ensure that the CEO is accountable for every decision he makes and that the company will face media scrutiny if the decisions are not good. Media scrutiny dents the image of the company and will affect negatively the performance(Schabracq, 2007). The board of governance should also set the performance criteria of any organization spearheaded by the CEO. For the company to have good business acumen, the board of governance must have the best leadership qualities who know the visions and mission of the company. In enumerating the companys vision and mission, the board of governance should hire the best CEO who strategically understands where the company wants to see itself in short and long term. Performance targets should also not be too stretching that they make the CEO and the management engage in fraudulent and unethical behavior to meet them. Lastly, the leadership is a quality that every CEO should have to direct the company to greater heights and ensure top heavy regulations of the company. How a CEO should lead by example For good corporate governance, the people must be considered. Good corporate governance is about the people in all level that is the board, management, staff, customers and shareholder. The CEO as the focal point of a ticking company should have be the natural born leader who initiates the company commitment to give the best. A good CEO should by all means lead by example. The behavior of the company is synonymous to the character of the CEO. An example will forever be given of Kenneth Lay of Enron and Tony Hayward of BP due to the collapse of Enron and oil spill to the gulf of Mexico for BP. It is right to hold all the responsibilities to the shoulders of one man at the helm since he bares the greatest responsibility for the company. Some people argue that a good CEO can compensate for a bad board decisions but a good board can never compensate for a bad CEO. So the leadership of the CEO should be scrutinized and interrogated for the best decision. Siemens was dogged by many allegation of bribery which had tarnished its name beyond repair. However, one man took over and the effect was largely felt. Peter Solsmenn had worked as a senior manager for GE, but when he was hired to held Siemens a committee was talking all the decisions and accountability was least. Peter changed all this because at GE the man at the helm, CEO, took all the decision(Schabracq, 2007). It was clear that lack of accountability was driven by many people making the decisions. Peter changed all this where he made all the decisions and ensured that Siemens public image was salvaged. Peter once said th at some of the decisions must outright be made by the CEO. CEOs can never relax and are at all times the leaders and role models to lead by examples especially in times of crisis. In leading by example, the CEO must be transparent and all the decision made public to avoid a lot of questions as to why he did that. He will be asked to account for many decisions that were made. The answers presented must be transparent to simultaneously balance to objectives of the company. The first objective is to deliver a very consistent and uniform message as to why a company made its decisions. The second objective is to deliver a message on what the company does to any person with questions. By leading the company, the CEO must leverage on the importance of the employees and their loyalty. The general feeling of any employee of a company is to feel wanted and respected and will give maximum output. If a CEO can do that they will get the best output and will hence make the best out of the employees. Good compensation to employees and the CEO is also part of the company strategy if they have to show loyalty to the company(Schabracq, 2007). A CEO should also set limits for the company to achieve. The employees should note allowed to behave as they will. Stern warnings and actions like suspensions and sacking. Top companies in the world have different ways of dealing with employees in behavioral terms. Some set the rules of engagements on policy issues like expenses and gift policies. It is the role of the chief executive to say this are the rules and they must be followed. The behavior of the employees help set the behavior of the society as they integrate with other members of the society. However, a directionless CEO will not know how to set the rules to the employees and the steps taken to improve the general engagement with the employees. There are various theories of leadership that may be employed by various CEO. The first theory is Authoritarian or dictatorial theory of leadership. In this theory, the CEOs word is final. His word is law and he makes all the decisions in the organization. This has its pros and cons in that there are no question that may derail . it is also called the great man theory. The second theory is the participative theory. This one, the leader allows everyone to participate in leadership and decision making in an organization. Here the employees feel great to contribute and will sometimes give their all in the company due to their sense of belonging attitude. Its con however is that it may take time for a group to decide before making a decision. It requires dialogue and communication before anyone takes a major decision. Other forms of leadership theory include transformational theory, contingency theories, transactional theories, participative leadership, behavioral theories and trait theories(Ashkanasy, Wilderom Peterson, 2013). Leverage of employees loyalty by the CEO Loyalty is everything. Loyalty gives someone a sense of purpose and a sense of belonging. When an employee is loyal to the company, he tends to give extra thus benefiting the company. Loyalty however can be inculcated through the following Organization climate A CEO must make the climate conducive for employees to enjoy their work. It is the business environment of an organization that is observed by the staff and greatly influences the performance and actions of the staff. It is also known as the corporate climate. A CEO may conduct surveys within the organization in order to promote the aspects that enhance a good corporate climate leading to a good job performance. Organizational community Like any other community, organizational community is a set up that makes the organization and the people that make it. For example, in a community the head is the community leader, in an organization the head is the CEO. The management and the staff form the remaining part of the organization community. A good CEO will create a good community in order to enhance loyalty(Driskill Brenton, 2011). Teamwork An organization is a team. A good team forms a very formidable workplace. Many organization work in teams as teams lead to integration, create synergies and effectiveness within the organization. CEO of a company will ensure that there are strong teams that drive the agenda of the organization which includes the vision and the mission of a company to the desired levels. Loyalty is enhanced through team building and building of strong teams(Ashkanasy, Wilderom Peterson, 2013). Diversity Every employee brings a unique and strong character in an organization and that is the sole reason for hiring them. There are different departments within the organization and employees bring in different set of skills to the departments. Diversity in personality and skills creates what the company wants. A CEO should also reward individual skills that are diversified. Cultural diversity and personal traits also lead to different diversity within the organization and are therefore rewarded by the CEO(Mallin, 2016). Flexibility This is the process of blending easily within the organization without hardships or with ease. Many companies demand flexibility from their employees either in their time of work, skills and many other valuable traits that may help the organization. For there to be flexibility, an employee may be required to perform different tasks which are different from the common or usual function. An IT guy may be told to step in the environmental department for a little training in the field. This enhances employee loyalty especially if it is driven the he companys CEO. Organizational culture These are the values, principles and beliefs that govern the organization community. It represents such factors such as the product that the organization is producing, the history of the organization, the market, the type of employees employed, the strategy by the organization, the management style and the vision of the company. The collective values of the company should be the factors that a CEO should put in place for loyalty(Alvesson, n.d.). References Alvesson, M., Sveningsson, S. (2016). Changing organizational culture. London (GB): Routledge Taylor Francis Group. Alvesson, M. Organizational culture. Ashkanasy, N., Wilderom, C., Peterson, M. (2013). The handbook of organizational culture and climate. Thousand Oaks: SAGE. Driskill, G., Brenton, A. (2011). Organizational culture in action. Los Angeles: SAGE. Mallin, C. (2016). Corporate governance. Oxford: Oxford University Press. Schabracq, M. (2007). Changing organizational culture. Chichester, England: John Wiley Sons. Schein, E., Schein, P. Organizational culture and leadership. Ybema, S., Yanow, D., Sabelis, I. (2011). Organizational culture. Cheltenham, UK: Edward Elgar Pub.

Pinterests Growth Rate

Introduction The social media is a phenomenon that has taken the world by storm. Due to the simple idea of connecting people through the internet, the world has witnessed the development of several platforms through which people can network with business partners, communicate with distant friends and relatives, share opinions and pictures, and market their products and services.Advertising We will write a custom research paper sample on Pinterest’s Growth Rate specifically for you for only $16.05 $11/page Learn More Pinterest has recorded the fastest rate of growth in the social media industry having attained the level of receiving ten million original visitors per month within the shortest period (Boorstin par. 1). This was a faster growth rate as compared to the likes of Facebook and Twitter which are the largest social media sites (Shabat par. 6). This paper evaluates the growth rate, size, profitability and positioning of Pinterest so as to bo ost the level of understanding on how social networks prosper. Growth rate The growth rate of Pinterest has been impressive since its inception in 2010. Boorstin reported that between mid January and mid February 2012, Pinterest grew at a rate of 85% (par. 2). This was marked by the entry of millions of new users as visitors browsed through the website to familiarize themselves with the new social media. This was the same period in which the company achieved 10 million registered visitors. The fast rate of growth however slowed down in the next month since Pinterest only managed a rate of 18%. However, Comscore reported that there was a growth rate of 52% in March which saw the social media gain a total of over 17.5 million registered users (Hempel par. 2). In comparison to Pinterest, Twitter grew from 4 million users to 20 million users within a period of three months. By March 2012, Pinterest had recorded history as far as the World Wide Web is concerned. Graph showing Pinterest g rowth rate between October 2011 and March 2012 Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Image retrieved from: http://sq1agency.com/blog/2012/03/pinterest-at-the-top-30-us-sites-sends-more-referral-traffic-than-twitter/ Table showing Traffic report for Pinterest in February 2012 Image retrieved from: http://sq1agency.com/blog/2012/03/pinterest-at-the-top-30-us-sites-sends-more-referral-traffic-than-twitter/ The social site took advantage of developments such as the Amazon cloud services which made scalability easier (Jackson par. 1). What attracts visitors to the site is the way Pinterest enables users to organize and gather information and have others view the results. In short, this social media uses images to achieve what Facebook and Twitter did using wordings (O’Brien par. 1). Size According to Jackson, Pinterest operates using only 12 members. Among this team i s the CEO and co-founder Silbermann, Sharp the other co-founder and Tim Kendall who previously worked as the director of monetization for Facebook (Hempel par. 5). This is hard to believe since the social site handles large amounts of data and millions of users. In March 2012, the social media managed 100 million visits (O’Brien par. 1). Pinterest is not yet the size of Facebook and Twitter which are the largest social media available. In March 2012, Pinterest recorded a total of 17.8 million registered users to make it the fastest growing social media in history.Advertising We will write a custom research paper sample on Pinterest’s Growth Rate specifically for you for only $16.05 $11/page Learn More In October 2010, Pinterest was valued at $200 million from after the deal with Andreessen Horowitz which raised $27 million (Hempel par. 4). O’Brien brings out that Pinterest would currently be worth approximately $550 million. The val ue of the company would however increase to nearly 4 billion US Dollars if it were to be taken over by Twitter or Facebook. This is in light with the recent acquisition of Istagram by Facebook which was worth $1 billion. If Instagram could be bought at that price, then the worth of Pinterest will be much more going by its growth rate. This is why its valuation is estimated to be worth four times the price paid by Facebook. The price of acquisition would be higher than the actual valuation of Pinterest because if any process of a take over is initiated at the moment, it would be a move to gain mileage from aggressive competitors. Positioning Pinterest makes use of people’s desire to be social through the use of images. The use of images was a modification to the popular use of text by other social sites. It was however a unique idea given that Pinterest gave more attention to images as opposed to text. Pinterest thus positioned itself as a social media that focuses on the prom otion of images. Images are an essential part of advertising since they create visual stimulation. Images attract the attention of an audience because of the observable characteristics and details of the visual effect of things that are posted. Pinterest therefore attracts many people who wish to advertise their products since the social media promotes the use of images. Pinterest is an effective marketing communications tool for many companies. Because of the millions of surfers who visit social media, there is a large audience from which marketers can identify potential customers. The process of developing effective marketing communication involves identifying a target audience, determining objectives, designing communications, selecting channel, establishing budget, choosing media mix, measuring results and finally managing IMC. Pinterest makes it easier for marketers to communicate to the customers who have been identified as potential buyers. They can post pictures of their pro ducts (the message) on the social media and have millions of viewers see and provide feedback on their opinions. Pinterest also makes it easy for marketers to manage the marketing communications process since their accounts are adjustable due to administrator rights which allow them to remove unwarranted comments and edit where wrong information is posted (control). Pinterest is also used by marketers to implement advertising programs. Kotler’s 5Ms that are useful in advertising are adopted in this case to address elements of money and measurement (Kotler 5). After the mission is decided by an advertiser, the images act as the message while the site is the media.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The large numbers of visitors that flock this social media make it the ideal platform for marketers to display their products. If someone opens the Pinterest website, what comes up on the screen even if it is a new user are dozens of products that different people are advertising. Pinterest appeals as an ideal media because it saves marketers millions of advertising costs since it is free to operate an account. The audience targeted also does not have to pay so as to be able to access information on the site. Pinterest also does not charge per post and so advertisers can post as many pictures as they want. This is also a good advertising media since geographical location does not influence the reach of marketing communication messages. Profitability Pinterest obtains profits from advertisements made by large corporations such as multinationals. The company also strategically benefits when the site’s visitors make purchases as a result of clicking certain links of adverts foun d on the social media page. This works out in the sense that the advertisers offer a sales cut whenever purchases are made by visitors of Pinterest. According to Segall, these links refer visitors to online shopping sites such as eBay (EBAY FORTUNE 500) and Amazon (AMZN FORTUNE 500) (par. 3). This approach to revenue creation has been objected by some people while others support the company’s strategy of meeting its technical costs. Hence, Pinterest generates revenue without having to interfere with the activities of surfers as it simply adds moneymaking links to advertisements. Branding marketing mix Pinterest has successfully implemented the marketing mix in its strategy. It has branded its services through its positioning strategy. The company’s implementation of the marketing mix has contributed to the successful branding process since Pinterest has become very popular. The product of Pinterest can be described as pin design organization in social media. The pricin g strategy involves no cost to users of the site since it is social media. By operating in the internet, the place element does not bother the company since the internet is available globally. Promotional activities involve Pinterest marketing itself through blogs and adverts on other sites. Pinterest uses a small team to handle all operations and this enables them to be effective in dispensing duties and implementing strategies. The people element simplifies the process of management and operations of Pinterest. The physical evidence of Pinterest is the most observable element of the marketing mix since an attractive display of products, images, text and banners are brought to the screen when the site is opened. Conclusion Pinterest is the fastest growing social media in history. The innovative idea to develop a pin design has taken the world by storm. The social media has managed to attract visitors who have a shopping mindset to its site. This has made advertisers to flock in lar ge numbers as they display images of their products in an attempt to generate sales. Hence, Pinterest has grown to become one of the best platforms for marketers to implement their marketing communication strategies. Works Cited Boorstin, Julia. Pinterest’s Growth Comes Back to Earth. 29 Mar 2012. Web. http://www.cnbc.com/id/46892680/Pinterest_s_Growth_Comes_Back_to_Earth. Hempel, Jessi. Is Pinterest the next Facebook? 22 Mar. 2012. Web. http://tech.fortune.cnn.com/2012/03/22/pinterest-silbermenn-photo-sharing/. Jackson, Joab. Amazon Cloud Set Stage for Rapid Pinterest Growth. 19 April 2012. Web. http://www.pcworld.com/businesscenter/article/254100/amazon_cloud_set_stage_for_rapid_pinterest_growth.html. Kotler, Keller. Managing Mass Communications. n.d. Web. http://www.ba.metu.edu.tr/~cagli/ba5702/ppt/kotler_mm_14e_18_ippt.ppt. O’Brien, Sara A. Why all of the Pinterest: New website brings your offline collections  to Internet. 22 April 2012. Web. http://www.nypost.co m/p/news/business/why_all_of_the_pinterest_29Bgb9qF56lDqWRxbAep9J. Segall, Laurie. Pinterest quietly profits off its users’ links. 10 Feb. 2012. Web. http://money.cnn.com/2012/02/10/technology/pinterest_affiliate_links/index.htm. Shabat, Omri. Pinterest At The Top 30 US Sites, Sends More Referral Traffic Than  Twitter. 26 March 2012. Web. http://sq1agency.com/blog/2012/03/pinterest-at-the-top-30-us-sites-sends-more-referral-traffic-than-twitter/. This research paper on Pinterest’s Growth Rate was written and submitted by user Desmond Daugherty to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.